Marketing and advertising are paramount to the success of any business—especially new ones. However, because the cannabis industry is still new in many ways, navigating the uncharted waters of marijuana marketing can be difficult. Because of the complex regulations and advertising restrictions that state legislatures have placed...

Last year was a big year for cannabis, with seven U.S. states legalizing consumption in some form on Election Day. And we’re still riding the high. As of late 2016, eight states and Washington, D.C., allowed adult-use recreational cannabis, while 28 states had medical marijuana...